Son is the daily newspaper with the highest readership in the Cape region, because it delivers what it’s audience wants to hear – stories about people. Mostly South African people with a sprinkling of international, famous and infamous, the stars and the average Joe’s, the successes and the scandals, all presented with the expressive Son style they love.
Son is also a barometer of life in the Cape, revealing injustice and edifying the community. At the very core of the newspaper is the target market that it serves – the working class Cape Coloured community in the Eastern & Western Cape.
Son delivers on its promise – “Die Son sien alles”
Son & Son op Sondag
Son and Son op Sondag are both modelled on a typical British style red top tabloid. Our stories are shorter, more impactful and not as in depth as those in broadsheet newspapers.
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Son is a daily newspaper that is circulated Monday to Friday, while Son op Sondag is a weekly newspaper that is circulated on Sundays. |
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Both Son and Son op Sondag are Afrikaans, tabloid size newspapers. |
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Son’s articles are shorter and easy to read, and come directly to the point while the Son op Sondag editorial articles are longer and have a
more lifestyle/family slant. |